We are 4 women creatives, 4 winds blowing between the Levant and London, 4 directions of Arabic calligraphy which we invite you to discover in:
The Secret Garden of Alif
An open house and open heart event offering affordable art*, mutual encounters, scarves, live creation, pillows, homemade Mideastern treats – all amidst the whispers of Alif.
*For this event only, we are all discounting our work.
Sunday 27 July, 11:00-19:00
Joumana Medlej was trained in graphic design but always craved more meaningful expressions of creativity. She learned the essence of Kufi, the first Arabic script to be consciously made beautiful, through years of close collaboration with master calligrapher Samir Sayegh. He impressed upon her how to breathe new life into a traditional art, not merely copying or reviving its old forms but finding a contemporary language for it. Joumana is specially interested in the unique relationship between Kufi and geometry, both sacred arts. Her work seeks to uncover hidden order, how the words choose to reveal themselves, and evoke the magic that comes through when form and meaning are one.
Greta Khoury developed a fascination for Islamic calligraphy and the poetry of forms while designing graphic identities and typefaces.
She embarked on a journey to discover the history of the art and explore ways to bring its spirit into contemporary design practice. She encountered along the way many inspiring masters who each in their own way have taught her that forms are carriers of very ancient messages where sounds become words, words become forms and forms become constant reminders of the wonders of life.
Dia Batal‘s art/design work is a result of her interest in creating pieces that respond to her identity in content and aesthetics. It is the outcome of an admiration of Arabic calligraphy, language and the traditional art of working with text. She borrows from that, and finds ways of creating limited edition pieces in a contemporary language. The work she does is often context specific and enables audience and user to physically engage with it. Dia uses a free style Arabic ‘type’ that she’s developed to create an object, and tell its story, while looking at the possible transformations of the text, in relation to its meaning, the space it occupies, and function of that object itself. …
Noor Saab was fascinated by abstract orderly geometric patterns from a young age, and found herself naturally drawn into the world of Kufic script and arabesque patterns. Growing up in Beirut and then moving to London, her work is an expression of a strong oriental identity engaging with a plethora of western influences, constantly embracing the coexistence of opposites… the old and the new, the conservative and the rebel, the traditional and the modern. Come discover her debut collection of scarves – Salam, in a bold and vibrant tribute to peace.