The Arabic language is not fond of abbreviations, but we do have the fascinating إلخ , equivalent of Latin “etc”. Reflecting this, the design is based on a traditional harmonic pattern of Islamic geometry, that can be extended indefinitely. The words are oriented so as to create a rotational movement in a specific direction (that of reading, spearheaded by the golden dots), and each square is cut out and its corner lifted to reveal a flash of contrasting green underneath, so that the piece comes alive as the observer moves.
Creation process: